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SMC 424

The following information a class research assignment from January - April 2025 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.

Surfer on rocky shore

LA as a Sports Powerhouse

This presentation explores how Los Angeles has become a global sports powerhouse, where NIL opportunities, media influence, and athlete entrepreneurship converge.

Sports Team Portrait

Invest in the Future of Women's Sports

In order to close the visibility gap in women’s sports, this presentation highlights ARC, a women-led sports media network reshaping the industry through storytelling, strategic partnerships, and a digital-first model built for the next generation of fans.

© 2026 by Shira Mandell

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