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SMC 424

The following information a class research assignment from January - April 2025 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.

Surfer on rocky shore

LA as a Sports Powerhouse

This presentation explores how Los Angeles has become a global sports powerhouse, where NIL opportunities, media influence, and athlete entrepreneurship converge.

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Sports Team Portrait

Invest in the Future of Women's Sports

In order to close the visibility gap in women’s sports, this presentation highlights ARC, a women-led sports media network reshaping the industry through storytelling, strategic partnerships, and a digital-first model built for the next generation of fans.

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© 2026 by Shira Mandell

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